2011 wasn’t a great year for Mustang sales, with Ford selling four percent less of their legendary pony car than in 2010. The start of the new year represents an opportunity to wipe the slate clean, though, and 2012 started off on a positive note with a total of 3,736 Mustangs sold in the month of January. Yes, that number marks a a significant decrease compared to the previous month’s sales of 5,057, but it’s also an 18 percent improvement compared to January of 2011 in which just 3,165 Mustangs left dealers’ lots. Of course, it’s not as good as January 2010′s sales of 4757, but at least the trend is moving in a positive direction.
So what will it take for Mustang sales to stay ahead of last year? February was the third weakest sales month of 2011 with just 3,697 Mustang sold, so it’s possible that even more ground can be gained in the next 29 days. Plus, the arrival of the refreshed 2013 Mustang, Boss 302 and 650 horsepower Shelby GT500 in the next couple months should also help boost sales figures significantly.
Overall, Ford sales for this past month are up seven percent compared to January of 2011, representing Ford’s best January sales month since 2008.